1. What is BBL?
The practice of law in the 21st century requires that each lawyer treat himself or herself as a business. BBL talks about how to do this by covering the following four topics:
(1) Economic trends in the legal profession and how these trends impact law students and new lawyers
(2) Personal financial planning basics
(3) Emotional intelligence relevant to the lives of lawyers such as managing stress, using one’s strengths, maintaining balance, and building resilience
(4) How to be an effective “free agent” throughout one’s career in light of the fact that the average lawyer changes jobs 7 times in a career
2. What is the BBL course?
BBL has been offered as a course at the University of Alabama School of Law since 2013. It is taught by Professor Pam Pierson. Each semester also includes lawyers and judges who serve as speakers, panelists, and breakout leaders. BBL is a two-hour ethics course and graded P, D, F.
3. What is the course material for BBL and where may it be obtained?
BBL course materials consist of (1) a copy of The Business of Being a Lawyer by Pamela Bucy Pierson, and (2) a copy of Gallup StrengthFinders 2.0 by Tom Rath. Both may be purchased in the Law School bookstore or on Amazon books.
4. What is the BBL Video Library?
The BBL Video Library may be accessed by clicking the tab to the left. It consists of 105 interviews with lawyers and judges recorded between 2012 -2016. The interviews average about 15 minutes in length.
All interviewees were asked questions such as:
There are four indices for the BBL Video Interviews:
(1) Name and occupation of interviewee
(2) Topic discussed
(3) 34 Gallup strengths in Strength finders 2.0
(4) Areas of practice
To view the BBL video library, click the tab to the left.
5. What is the series, “Tips for Lawyering”?
Videos ranging in length from 10 – 40 minutes address topics such as:
The “Tips on Lawyering” series features law students providing advice from their experiences, as well as professionals in fields other than law. For example, Beverly Thorn, Ph.D. Psychology presents the program on emotional intelligence for lawyers; Gina Johnson, a Business Etiquette coach certified by the Emily Post Institute, presents the business etiquette program; and Mark Hamilton, a corporate CFO and treasurer, presents the program on financial advice for law students.
The 8 programs in the BBL Tips for Lawyering are available at the link to the left.
6. What is the 13-part program, The Business of Being a Lawyer (BBL) available to law schools and as online CLEs?
Thirteen educational videos (each approximately one hour in length) are available to law schools and as online CLEs. Programs 2 – 13 contain 260 embedded exercises that may be completed in conjunction with the programs. The exercises help meet the outcome assessment requirements recently promulgated by the ABA for law schools.
A Teaching Manual is available for law school faculty who use the BBL series as a 1 or 2-hour credit course. Click the tab to the left for the teaching manual.
To order any of the BBL video programs, click: http://www.clealabama.com
7. Is there scholarship available on BBL?
Law Review Articles:
Bar Journal Articles:
8. Where may I get more information about BBL?
Please contact: Pamela Bucy Pierson, Bainbridge-Mims Professor of Law, University of Alabama School of Law, P.O. Box 870382, Tuscaloosa, AL 35487 (firstname.lastname@example.org)